Wolfgang Puck

Live, Love Eat iPhone app

The Brief

Wolfgang Puck is world-renowned for his restaurant chains that cater for both casual and sophisticated dining. He is a has catered the Academy’s official “Oscars” after-party for 19 years, and has inspired and changed the dining world. Wolfgang has even appeared in an episode of The Simpsons!

The team had an idea brewing for some time around recipes, celebrity chefs and mobile apps - so took the idea to the Wolfgang Puck team in Las Vegas. After some initial discussions we were delighted when Wolfgang commissioned Gourmet Pixel to develop his first mobile app.

The Process

Wolfgang runs a global empire encompasses award-winning restaurants, catering services for social, corporate and entertainment events, Wolfgang Puck-branded Bistros and Expresses, and licenses a variety of quality branded consumer goods and food products. The mobile app needed to encompass this as a whole.

Over a number of months Gourmet Pixel worked closely with the team in Las Vegas to take the huge amount of requirements and integrate them into a mobile app that was clean, clear and intuitive.

Features

The mobile app needed to include recipes, restaurant information, table booking, event planning and more.

Gourmet Pixel also designed and developed a bespoke Content Management System that enabled the Wolfgang Puck team to edit and update the iPhone app content with new menus, restaurants, recipes and more.

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Recipes

The app featured a huge amount of recipes for free, with additional content available via in-app purchase.

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Videos

Wolfgang filmed a great number of recipe walk-through videos exclusively for the iPhone app.

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Messages

Wolfgang's team could send out news articles, offers and more via a messaging system.

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Menus

Each restaurant was able to update their menus via a custom CMS, users can view these menus within the app.

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Dynamic Content

Content displayed in the app could be managed based on time of day, season, weather or location.

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Shopping List

Add ingredients from recipes into your shopping list. You can add your own items, making this a really useful tool for your next shop.

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Events

User's can not only find out about the WP catering services and locations, but also plan their own events!

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OpenTable

Opentable integration enabled users to reserve a table at a number of Wolfgang Puck restaurants.

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Timers

Each and every recipe is easy to follow with very simple step by step guides with built-in timers. 

The Outcome

Apple promoted the Wolfgang Puck iPhone app at launch, achieving over 50,000 downloads in the first week!

"Gourmet Pixel was able to translate our multiple business goals. The team is responsive, thoughtful and detail oriented in providing solutions."

Pamela Brunson
SVP Marketing & Development at Wolfgang Puck Catering

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