The Brief

1. Design and develop an app that would allow people to share experiences based on location.
2. Create a brand and intuitive UX/UI.
2. Design and develop an accompanying responsive marketing website.

The Process

Our discovery meetings led to a favourite Carl Sagan quote;

“Look again at that dot. That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives.” 

Carl Sagan, Feb 14th 1990.

It was this quote that influenced the design and styling of the logo, brand and colours. The team worked closely with SmallWorld to take their initial concept and refine the user experience. The brand & style guide were developed, which was then used throughout the mobile app and website.

The mobile app was designed to be as clean an simple as possible, enabling users to view and share easily, whilst allowing the content to shine.

View Website


The SmallWorld app allowed users to document and share their experiences, wherever they were in the world.

Chat icon


Take a photo, add tags, write a few words or an essay!

car icon


Share with friends on SmallWorld, Facebook or Twitter

Content Management System icon


Find people and friends near to your current location

The Outcome

The app was an MVP (Minimal Viable Product), that allowed our client to demonstrate their vision and gain investment from a global Marketing Agency. With this new investment they are continuing to work with Gourmet Pixel in the design and development of their product.

"Quote needed from James - email sent."

James Bilderbeck
Director, Energy

Virgin Limited Edition

Knockabout Sports