Rolls-Royce

European Ambassador Programme iPad app

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The Brief

Gourmet Pixel partnered with the amazing team at Energy to deliver a solution for their automotive client Rolls-Royce Motors. The requirement was for an iPad app and Content Management System (CMS) to accompany the Rolls-Royce European 'Experience Wraith' Programme.

The EAP offered Ultra High Net Worth Individuals a week long test drive of the Wraith. The app needed be strongly branded according to Rolls-Royce’s exacting guidelines and suitably represent the quality and passion that the brand is noted for.

The Process

We worked very closely with the team at Energy to understand not only the requirements of Rolls-Royce but also the requirements of the marketing team who would be managing the European 'Experience Wraith' Programme.

Features

The app allowed for an Ambassador (UHNWI) to obtain more information about the car, view images and videos and also allow the user to connect more with the brand and gain other benefits such as digital downloads or further information.  The team at Gourmet Pixel designed and developed a bespoke CMS that enabled Energy’s marketing team to monitor test drives, vehicle logistics, respond to Ambassador messages, view live statistics and gain Ambassador feedback via interactive questionnaires within the app.

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Messaging

Built-in message centre allowed Ambassadors to make contact with their Brand Representative.

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Car Info

Interactive User Guide, Technical Information and Specifications, Photo Galleries, Videos

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Content Management

Monitoring, Vehicle Logistics, Remote Device Configuration, Visual Statistics Dashboard, Spreadsheet Export.

The Outcome

The project was a great success, seeing 170 Ambassadors taking part the European 'Experience Wraith' Programme, which encompassed 7 dealerships across the UK, Monaco, Brussels and Geneva.

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7 Dealerships

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4 Countries

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170 Ambassadors

Rolls-Royce app on iPad

"Quote needed from James - email sent."

James Bilderbeck
Director, Energy

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